For agencies managing serious ad budgets
The Problem
Last-click gives all credit to the final touchpoint. Your top-of-funnel campaigns look like they're not working — so budget gets cut from the channels that actually drive awareness.
Google says it drove 100 conversions. Meta says it drove 80. But you only had 120 total conversions. Which platform is right? Neither — they both over-count.
Without proper attribution, you're moving budget based on wrong data. Every ₹1 moved to the wrong channel is ₹1 wasted.
Our Services
Map every customer touchpoint across channels. See how display, search, social, email, and organic work together to drive conversions. Data-driven attribution models.
Privacy-safe data collaboration between ad platforms. Match first-party data with platform data without exposing PII. Google Ads Data Hub, Meta Advanced Analytics.
Statistical models that quantify each channel's incremental contribution. Make budget allocation decisions backed by data, not platform self-reporting.
Premium service starting at ₹25,000. For agencies managing ₹10L+ monthly ad spend.